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Local First Alliance is thrilled to help grow "The 19 Days" local holiday shopping and giving event beyond the boundaries of Norwich. December 1 through 19, Local First Alliance members and many local businesses will give a portion of their sales to the Upper Valley Haven through this campaign to encourage local spending and promote charitable giving. With Dan Fraser of Dan and Whit's leading the charge and Norwich as the epicenter, local businesses from throughout the region are excited to support and expand this community effort.

For Local First Alliance member Village Green Publishing, publisher of the Lebanon Times, Norwich Times, and Quechee Times, participation in this campaign was an easy decision.

"Village Green Publishing's mission is to highlight the 'good people, good places, and good things happening' in the communities it serves. For us, it's all about building positive community and inspiring each other to do good things in our world," said owner Jennifer MacMillen. "Our business is built on creating reciprocal relationships between the businesses and readers we serve. 'What goes around comes around' holds true, especially at the local level. We believe in patronizing our local merchants almost as our civic duty to keep the flow of money circulating strongly within our shared local economy."

Fat Hat Clothing Co. in Quechee, Vermont, is another Local First Alliance business eager to help The 19 Days grow. Fat Hat Clothing Co. was one of the first businesses outside of Norwich to ask to participate this year.

"We are happy to be a part of this during the holidays," said owner Joan Ecker. "We have a gift for everyone in our store, and tons of stocking stuffers. Much of our silver jewelry is hand-made by my daughter, with new pieces being added every day. And all of our clothing is made in America."

How can you support The 19 Days? Shop at participating businesses! Click here to see a list of our members and other businesses involved. We encourage you to "Think Local First" this holiday season when shopping for goods or services.

Spend a little - give a lot.

Warmest wishes for a joyous season from Local First Alliance.